5 Effective Types of Marketing Videos for Advertising Agencies
Corporate advertising agencies can stand to gain a lot from video marketing. In fact, some of the most effective types of marketing videos for advertising agencies can be used to engage, education, and encourage consumers to take action, make purchases, and trust in their brand. If you’re looking for ideas, or just getting started with video marketing, consider these 5 effective types of marketing videos for advertising agencies to test out.
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#1. Product Promotion Videos
The product promotional video helps consumers to better understand products and their features swaying the decision to make a purchase.
Oftentimes, product promo videos are the best type of marketing videos for advertising agencies to use on their product pages as they can increase conversions and they will help to boost Google page rankings. Both are important to your bottom line.
#2. Social Media Videos
Branded social media videos for advertising agencies represent a way to connect with audiences and meet them on their terms. Big advertising agencies see the value in hosting branded social media videos on Facebook, Twitter, Instagram and related social platforms.
By sharing your brand concepts on social media you can increase demand generation and following for your advertising firm.
#3. Event Videos
Marketing videos for advertising agencies that showcase past events and successes achieved by their firm are vital. These can be used to grow attendance to future events but they are also great for building consumer confidence and trust in your brand.
Consider using event videos to show clients how your advertising agency helped past clients succeed and to promote special services and features offered today by your brand.
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#4. Crowdfunding Videos
Marketing videos for advertising agencies that focus on crowdfunding campaigns are a must. With people flocking to crowdfunding sites like GoFundMe and other major sources for revenue, proving that you’re an advertising agency that knows what you’re doing with these verticals is vital.
Consider crowdfunding video campaigns to engage your audience and drive contributions to a particular campaign that you’re involved in.
#5. Presentation Videos
Videos for advertising agencies that can present your products, services, and features in a way that reduces the total time and setup required to make the process take place are best.
Consider presentation videos to deliver key concepts and engaging messages to your stakeholders, staff, or prospects. These will help you save time, and money.