6 Types of TV Commercials for Your Business
Television advertising is an expensive game to get into but it’s totally worth it if you plan and execute your commercials in an appropriate manner. Many brands are already spending tens of thousands on commercial television advertising each year, which is why the U.S. as a whole sees more than $70B spent annually in television ads. There’s no doubt as to the value on television advertising, but what types of TV commercials are best for your business?
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Commercials generally fall into one of six general categories. They are:
1. Topical Video Commercials
These types of TV commercials are quick highlights of the products or services that a business offers. The topical video commercial is produced to provide consumers a glimpse into a product or service that they will have interest in and potentially purchase, try, or otherwise convert towards.
2. Image Video Commercials
Boosting overall confidence in your brand is the primary focus of these types of TV commercials for your business. The image video commercial is designed to provide customers with images that help them to associate your business or brand with specific qualities such as health, satisfaction, safety, or something entirely different. Use image video commercials to target specific audience demographics with your adverts.
3. Testimonial Style Commercials
Video testimonials that share customer satisfaction with your audience represent one of the many types of TV commercials that can promote trust and higher sales for your brand. Customer testimonial videos don’t require a script and are best when they appear very natural and unrehearsed.
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4. Performance Proof Commercials
Proving the performance of your brand is a big deal. Commercials that provide proof of performance can help you to achieve higher trust, greater sales, and increased awareness for your brand. These types of TV commercials work great when they deliver solutions to very common problems that your target audience my struggle with.
5. Comparison Commercials
Video comparisons can help your business to set itself apart from competitors in the field. These types of TV commercials utilize your own business processes, products, or elements and compare them with various other businesses as defined.
6. Convincing Commercials
Finally, convincing commercials are one of the most widely-accepted types of TV commercials. They incorporate the leverage of someone important, such as an influencer, into the commercial. These types of TV commercials are ideal for situations where the audience is easily influenced (such as young children or young adults) and do best when the influencer is popular.
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Ready to produce one of these types of TV commercials for your brand? Give Beverly Boy Productions a call at 888-462-7808!
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