SCHOOL PROMOTIONAL
VIDEO PRODUCTION
School choice has become a household term. Within primary and secondary schooling, parents are more capable than ever to provide their children with alternatives to just the public-school system in which they reside. Additionally, the options for post-secondary education are equally as vast. As the selection of educational institution options has increased, so has competition between these schools. It has become necessary for individual schools and districts to set themselves apart to maintain enrollment and attract a student body that believes in the mission statement for any specific school. At Beverly Boy Productions, we understand first impressions are crucial. So, whether it be a primary school promotional video, college admissions video production, or anything in between, we will create a satisfying video of your institution through the lens of a first-time parent or student at an affordable cost.
TYPES OF SCHOOL MARKETING VIDEOS
There are three main types of video marketing for schools. The first kind of school promotional video production is the “attractor” video. These videos specialize in highlighting what offerings your school has that makes it unique. Perhaps your school has a specialized certification program, dual enrollment with a local college, or exceptional sports teams. Having these specialties advertised is an effective way to draw attention to your accomplishments. The second kind of school marketing video production is for student recruitment. This is most effective for university enrollment videos and charter or private school promotional videos. These videos allow potential students a glimpse into the specifics that make your school unique and draw in the students that would be a good fit for the mission and vision of your school. The last type of school marketing video is for community relations. These videos showcase all achievements of excellence within your institution to be marketed to community partners. This type of video content is successful in fostering conversations with local to national businesses, organizations, and charities to work directly with your school on various projects. This helps with fundraising, donations, and building a healthy culture of collaboration within a community.
BUILD COMMUNITY RELATIONSHIPS
School promotional video production is a fast, cost-effective, and transparent form of communication between your institute and all its stakeholders. Video content can be distributed across multiple platforms and reach from the local to the international community in a matter of minutes. Whether your video content is digital marketing for charter schools new to an area, or a long-standing institution reaching out to prospective families and local community partners, school promotional videos can be used to achieve all in a timely yet personalized manner. Opening these lines of communication will create and foster relationships to maximize the success of your school.
WHAT’S THE PROCESS?
Quick Contact
FORTUNE 500 BRANDS KNOW OUR VIDEO PRODUCTION IS TOP-NOTCH
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
TRUSTED BY THESE WORLD CLASS BRANDS
OUR VIDEO PRODUCTION WORK
We believe in approaching every project as if we are crafting a true masterpiece. So take a moment, pop some popcorn, pour a glass of your favorite beverage, sit back, and enjoy the works of Team Beverly Boy!
CAMERA CREWS AND INDUSTRY PROJECTS
CAMERA GEAR
- Sony FX9, FS7, FX6, FX3
- Sony A7S Alpha 7S, A7R, A1
- Blackmagic Pocket Cinema 6k Pro
- Blackmagic URSA Mini Pro
- Canon C500mkii, C300mkiii
- ARRI ALEXA, ALEXA Mini, AMIRA
- RED Cinema, SCARLET, V-RAPTOR X, KOMODO-X
CAMERA CREW
- Director of photography (DP or DOP)
- 1st Assistant Camera (1st AC)
- 2nd Assistant Camera (2nd AC)
- Grip, Gaffer, Electric, Utility
- DIT, HMU, PA, Set Photographer
- Production Sound Mixer, Boom Operator
- Art Director, Prop master, Location Scout
- Producer, Production Coordinator
SCOPE OF WORK
- Welcome Video
- Virtual Tour
- Academic Programs Showcase
- Alumni Success Stories
- Special Events and Traditions
- Student and staff testimonials
- Results and Achievements
- And more
FAQS
What is the purpose of school promotional videos?
School promotional videos aim to showcase the unique aspects and strengths of educational institutions to attract students, foster community relations, and maintain enrollment. These videos serve as a crucial tool in a competitive educational landscape, helping schools distinguish themselves and align with prospective students and community partners who share their values and mission.
What is the process for creating a promotional video with Beverly Boy Productions?
The process begins with contacting Beverly Boy Productions, after which a producer is assigned to discuss the video’s objectives and refine the vision. The production team then takes care of all logistical aspects, from planning to filming. Post-production involves client input on editing to ensure the final product meets expectations. The video is then ready for distribution across chosen platforms.
How can promotional videos be used by schools?
Schools can use promotional videos in various ways, such as part of digital marketing strategies, for student recruitment, to enhance community relations, and to communicate with stakeholders. Videos can be shared widely across social media, email newsletters, and other platforms to reach a broad audience quickly and effectively.
Are promotional videos cost-effective for educational institutions?
Yes, promotional videos are a cost-effective marketing tool for schools. They provide a significant return on investment by reaching a wide audience, enhancing school visibility, attracting prospective students, and building community support, all of which are essential for sustaining and growing enrollment and engagement.
What types of school promotional videos do you produce?
We specialize in a variety of school promotional videos including school overviews, virtual tours, event highlights, and student or staff testimonials. Each video is tailored to showcase the unique aspects and strengths of your educational institution.
How long does it take to produce a promotional video?
The production timeline can vary depending on the complexity of the project. Typically, it takes between 4 to 6 weeks from initial planning to final delivery. We work closely with you to set and meet deadlines, ensuring the project stays on track.
What is the process for creating a promotional video?
Our video production process involves several key steps:
- Initial consultation to understand your vision and objectives.
- Development of a script and storyboard.
- Filming on location with professional equipment.
- Post-production editing, including adding music, voiceovers, and graphics.
- Review and revisions based on your feedback.
- Final delivery of the video in your preferred formats.
How do we get started with a promotional video project?
To start, simply contact us through our website or give us a call. We’ll schedule a consultation to discuss your needs, budget, and timeline. From there, we’ll provide a detailed proposal outlining the project scope and next steps.
Can we include real students and staff in our video?
Absolutely! Featuring real students, staff, and everyday school activities can add authenticity and relatability to your video. We ensure all participants are comfortable and clear on the filming process, and we handle all aspects of consent and permissions according to your school’s policies.
How do you ensure the final video reflects our school’s brand?
We work closely with your school’s marketing or communications team to ensure the video aligns with your branding guidelines. This includes the appropriate use of your school colors, logo, and messaging to ensure consistency across all media.
What happens if we need to make changes after the final video is delivered?
We offer a set number of revisions in our initial proposal to ensure your complete satisfaction with the final product. If additional changes are needed after this, we can accommodate them at an additional cost.
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS
CLIENT'S TESTIMONIALS